By the end of 2014, it’s estimated that mobile usage will surpass desktop. Consumers interacting with your content by phone or tablet and their expectations are high: 85% of adults thinking that a company’s mobile site should be as good or better than their desktop website.
What it means for you: Businesses who fail to make it easy for mobile consumers will be left behind. Consumers expect to be able to easily interact with your site, whether it’s on a phone, tablet or desktop computer. According to a survey by Google, 48% of users said that if a site didn’t work well on their phone, it make them feel like the company “didn’t care about their business.” Responsive Design is the #1 key to providing a good user-experience.
3 reasons why Responsive Design has become the new standard for the web:
Visit hellonextstep.com on your Mobile | Tablet
In this digital world, people are constantly logged in, inter-connected, and consuming massive amounts of information. As consumers are subjected to an increasing number of advertisements, their attention spans wane. It’s much more challenging to capture their interest before they move on.
What it means for you:
Images get you inside, faster. Business need to connect with their clients emotionally. An image-centric design uses big, high quality images to pull people in. Images let you quickly relay your content in a visceral way. Think massive background images. Think instant story telling. Images don’t replace text, but they let you show first, tell later.
Infographics on the rise. Most people tend to be visual learners, so tying an image with text will help them remember it faster. This is also why infographics have become increasingly popular. By combining large images with minimal text, business can quickly explain a topic and relay statistics or data from research studies.
We used Infographics to communicate why participants should register for the 2014 Open Networking Summit Conference.
If big images help connect ideas to audiences, then moving images take it one step further. In addition to being visual learners, as a species we are still addicted to a good story.
What it means for you: Today’s media-rich capabilities let businesses cater to people’s senses. It’s easier for most people to learn by watching. And, as with images, it’s a more effective way to connect emotionally. Instead of forcing users to read a lengthy, complex text, videos allow companies to tell their story, explain how a product works or provide directions.
Considered to be 2014’s most powerful form of content, video provides an engaging and entertaining experience that audiences are much more willing to interact with. Note that some readers will still prefer to skim through text (with headings for longer blocks of text, of course). Be sure to consider including an alternate text version.
3 reasons why video is one of 2014’s top web strategies
To make the case for why founders should choose Algentis as their HR Platform, we used video testimonials from their well-known startup clients.
There’s a noticeable shift in consumer preference away from in-depth messages. Today’s over-stimulated, over-scheduled consumer responds better to simplistic marketing messages.
What it means for you: Simplified content means short bursts of content. This minimalist approach helps business’ focus on the user by enabling consumers to take things one step at a time.
How the Minimalist trend shows up online:
Instead of long paragraphs of text we opted for a simple headline, targeted keywords and icons to communicate our capabilities.
Before the mobile revolution, business were forced to “fit it all above the fold” or risk having valuable information disappear from readers’ radars. Since the explosion in smartphones and social media, consumers have dramatically changed the way they consume content.
What it means for you: The more your customers use mobile to browse the web, the more they’re accustomed to vertical scrolling. Thanks to thousands of hours on social media users understand the UI behind long scrolling pages and have come to expect this experience elsewhere. Business need to recreate a browsing experience that feels familiar to visitors.
Benefits of infinite scrolling:
We walk users through the steps of reaching their final goal:
Meeting consumers’ evolving demands means helping them have a seamless experience across multiple platforms and letting them consume content more quickly and emotionally. To learn more about integrating any of these 5 trends into your business, contact us.
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