San Francisco’s first pro soccer team, SF Deltas is turning the Bay Area into the world’s next great soccer region. Founded by a diverse group of entrepreneurs from Silicon Valley and Brazil, the professional team will play at Kezar Stadium, formerly home of the San Francisco 49ers.
The professional team will begin play in February 2017. How could we
use behavioral science to help the brand new team grow a fan base from scratch?
When we created their tickets page, we used the concept of
"relative choices" and also created a sense of urgency by limiting the number of tickets available. Applying “scarcity” as one of the behavioral science interventions paid off: phase 1 tickets sold out in 2 days. Score!