SST / ShotSpotter alerts police to illegal gunfire in real-time. The gunfire detection and location technology helps law enforcement respond with precision and speed.
Even though ShotSpotter is deployed in 90 cities in the US and around
the world, it was not effectively explaining its technology or impact to new prospects. Could we help win over multiple audiences with competing demands?
Designing an intuitive information architecture meant all audiences
could easily find their resources. Because users respond more strongly to actual people than abstract statistics, we incorporated a video of officers and their actual communities discussing the real-life impact of the technology.
Theresa Marcroft of MarketSavvy directed the web site work on behalf of the ShotSpotter team