Immersion uses haptics, the sensation of touch feedback, to enable life-like digital touch experiences across many verticals, including mobile, automotive, and gaming. The addition of haptics increases user engagement and makes the content feel more real.
Their technology is complex and people were getting lost in the technical elements.
They wanted our help to design elements that told their story without overly complicating them.
The branding and graphic designs that we create for Immersion make use of cognitive fluency and the psychology of color to ensure that everything makes sense every time.
Whether the viewer is knowledgeable about their technology or looking at it for the first time, the datasheets, banners, brochures, and presentations are always easy to read and understand.