See The Science of Design™ in Action
The Science of Design™ achieves results by using a combination of behavioral science interventions, research, and design.
Based on your project goal, we’ll do a deep dive into your existing marketing assets, campaigns, customer journey or past research and data. We’ll come up with behavioral science "Just Do’s", selected from a library of 300+ research backed interventions that you can apply immediately for measurable impact. We’ll also identify and evaluate potential areas meriting further research to determine highest impact behavioral interventions.
All hypotheses are backed by behavioral science and based on your unique situation. Working closely with your team through discovery sessions and integrating the knowledge we’ve gained from the strategic assessment, we recommend a series of hypotheses to explore.
We go outside the bubble to check our assumptions by exploring the user’s needs, pain points, and potential barriers to adopting the desired behavior. We build on our original hypotheses, eliminate unsupported ideas, and add any insights we gain from talking to users before deploying our next phase of testing.
We’ll design quantitative experiments optimized for your unique audience and industry to verify the various hypotheses.
Once we analyze the results, we’ll know which behavioral science concept is most strongly at play for your unique audience. We apply our findings into your solution, recommend other parts of your marketing, CX, or product that would benefit from similar interventions, and, depending on the type of project, continue to feed the model with new hypothesis to test and further optimize.
