CAPABILITIES

Making a material impact on your business

Whether you need to solve a mission-critical business problem, or have a specific marketing, growth or CX project, we can help. We tap into your thought leadership while capturing empirical insights with The Science of Design™, our proprietary research-based model. The result: solutions designed to help you achieve outcomes in a more predictable way.

YOUR BUSINESS GOALS

Our Science of Design™ model can help businesses solve mission critical problems.
Marketing
  • Customer Research & Behavioral Segmentation
  • Build Awareness for Product or Solution
  • Differentiate in Crowded Marketplace
  • Acquire New Customers
Growth
  • Expand to New Markets or Audiences
  • Build, Scale or Optimize Marketing Channels
  • Optimize Sales Processes
  • Optimize Pricing Strategy
Customer Experience
  • Increase Product or Behavior Adoption
  • Increase Trust & Loyalty
  • Increase Engagement (in App/Product)
  • Reduce Churn & Increase LTV

OUR SCIENCE OF DESIGN METHODOLOGY

See The Science of Design™ in Action

The Science of Design™ achieves results by using a combination of behavioral science interventions, research, and design.

Based on your project goal, we’ll do a deep dive into your existing marketing assets, campaigns, customer journey or past research and data. We’ll come up with behavioral science "Just Do’s", selected from a library of 300+ research backed interventions that you can apply immediately for measurable impact. We’ll also identify and evaluate potential areas meriting further research to determine highest impact behavioral interventions.
All hypotheses are backed by behavioral science and based on your unique situation. Working closely with your team through discovery sessions and integrating the knowledge we’ve gained from the strategic assessment, we recommend a series of hypotheses to explore.
We go outside the bubble to check our assumptions by exploring the user’s needs, pain points, and potential barriers to adopting the desired behavior. We build on our original hypotheses, eliminate unsupported ideas, and add any insights we gain from talking to users before deploying our next phase of testing.
We’ll design quantitative experiments optimized for your unique audience and industry to verify the various hypotheses.
Once we analyze the results, we’ll know which behavioral science concept is most strongly at play for your unique audience. We apply our findings into your solution, recommend other parts of your marketing, CX, or product that would benefit from similar interventions, and, depending on the type of project, continue to feed the model with new hypothesis to test and further optimize.

DEPLOY IN PROJECTS

Our creative team applies insights from our research team to design everything from messaging, branding and digital experiences to marketing campaigns and customer experiences.
  • Behavioral Science Strategy & Research
  • Branding & Messaging
  • Digital Design
    Web, UI/UX
  • Digital Marketing
    Paid Social, Paid Search, SEO, Email Marketing
  • Photography & Videography
  • Trade show Marketing
  • Sales Enablement Assets
    Pitch Decks, Whitepapers, Datasheets, Infographics

Ready to design better outcomes together?

Connect with us and find out how we can help in areas critical to your success.

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