How We Work

Science of DesignTM Methodology:

Our Behavioral Science researchers give you insights to your customers’ hidden decision-making process. Our creative team then deploys these insights to design marketing assets and product experiences that help you acquire and retain loyal customers.

increase 90%
Increase in App Installs with Behavioral Science
Increase 890%
Increase in Software Sales with Behavioral Science
increase 73%
Increase in New Savings Feature Adoption
Qualified B2B Enterprise Leads in 3 Months
increase 100%
Increase in Online Enrollment for this School
increase 600%
Increase in Web
Next Step's work for our marketing and growth teams was and continues to be high ROI. Their deep understanding of Behavioral Science + hands-on approach to experimentation, and a partnership approach with internal teams has led to lots of high impact initiatives. I'd highly recommend partnering with them.
Pranav Piyush
Pranav Piyush GTM leader at Bill
Increase in Top of the Funnel Ad Performance
The IGEL website redesign and repositioning of IGEL as a software company was a resounding success. Software sales increased by 890% in the first 6 months after launch. Additionally, the Behavioral Science-based demand gen campaign Next Step created helped generate over 5,700 B2B leads and a Silver Stevie Award for us.
Jed Ayres
Jed Ayres CEO of IGEL
Increase in Software Sales
I’ve been working with Shirin and the Next Step team for a couple of years. They are incredible business partners and have adapted well to our ever-changing business needs as a start-up. Next Step has done a stellar job at managing more complex research and CX projects for us, specifically around product framing and positioning, testing and overall customer feedback. They conduct both qual and quant research and will even conduct 1:1 customer interviews. I highly recommend the Next Step team!
Randa McMinn
Randa McMinn Chief Marketing Officer
Reduction in Cost Per Sign Up
I spent a considerable amount of time researching and evaluating firms that provide behavioral science research and consulting to support our clients’ marketing and product design initiatives. No other firm offers the depth of insights, level, and consistency of methodology and actionable outcomes than Next Step. They help clients connect the process and insights of behavioral science to defining product and marketing planning and business outcomes. And working with their team is a pleasure.
Carl Agers
Carl Agers Managing Partner

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