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Optimizely Asked Next Step to Explain Behavioral Science



Optimizely, the world’s leading experimentation platform, asked us to break down common misconceptions around behavioral science. Since no other subject is closer to our hearts, we gladly complied. Read our blog post on Optimizely: “What is Behavioral Science & Why it Matters for Experiment Design”.

"We’re excited to partner with Optimizely to help people understand real-world applications of behavioral science," says Next Step President, Shirin Oreizy. "Every year they help thousands of businesses experiment across the entire customer experience. This study of how people make decisions is a powerful tool to add to the mix."

Enjoy our article and stay tuned as more of our content gets shared on Optimizely.


  • Shirin Oreizy

    Shirin Oreizy

    CONTRIBUTOR
  • Brad Swain

    Brad Swain

    CONTRIBUTOR
  • JoAnne Tobias

    JoAnne Tobias

    AUTHOR

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