Science of Design Talks: Enhance your Outbound Sales with Behavioral Science

On Demand Webinar

In previous Science of Design Talks we covered ways to optimize sign up flows and increase product adoption through the lens of Behavioral Science.

In this webinar, we take a step backward in the customer journey - making first contact through outbound sales. We sit down with our outreach partner Hello Outbound to discuss ways to improve cold email performance - from your technology stack, to best practices, to proven messaging.

If you’re ready to skip the guesswork and create an effective B2B sales program, this webinar is for you.

In this webinar we cover:

  • Building blocks for getting a program started
  • Common pitfalls when doing cold outreach
  • Behavioral Science concepts that have proven to increase reply rates
  • Advanced persuasive writing techniques that tap into the emotional brain


Shirin Oreizy
Shirin OreizyFounder & CEO@ Next Step
Russell Taylor
Russell TaylorFounder & CTO @ Hello Outbound
Maggie Andrews
Maggie AndrewsCreative Strategy Director @ Hello Outbound

About Hello Outbound

Hello Outbound uncovers buying signals to build intent-based prospect lists, then catches their attention with personalized, authentic communication. A proven approach to outbound sales that provides an inbox full of activated prospects, ready to continue the conversation.

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