Science of Design Talks: Increasing Product Adoption

On-Demand Webinar

If you’re not moving ahead, you’re falling behind. Especially for startups, it’s not enough to have superior products; to survive, you have to continuously increase adoption. By now you’ve mastered the art of moving fast and breaking things, but at a certain stage of growth, hacking your way forward simply doesn’t work as well.

This webinar will show you how startups can apply Behavioral Science at the top of the funnel to measurably increase adoption. See what happens when B2B and B2C startups use this scientific methodology to uncover the psychology behind their audience's decision-making. Skip the guesswork and create a reliable roadmap.

In this webinar we cover:

  • Introduction to Behavioral Science & why it’s relevant for startups
  • Scientific Methodology for applying it to your Marketing & Growth challenges
  • Real-life examples of Behavioral Science applied to the top of the funnel to increase adoption
  • Examples from Fintech, Edtech, B2B SaaS startups and more

Who should watch:

  • CMO’s, VPs of Marketing & Growth, Head of Demand Gen, Chief Revenue Officers
  • Startups in growth stage with B2C & B2B audiences


Shirin Oreizy
Shirin OreizyFounder & CEO@ Next Step
Brad Swain
Brad SwainChief Behavioral Scientist@ Next Step

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