Butts in Seats: How Marketers Can Shift From Physical to Virtual Events Successfully

On-Demand Webinar

One of the biggest challenges marketers face because of COVID-19 is the need to rapidly shift from physical, in-person events to virtual events and conferences. Using Behavioral Science (the study of how people really make decisions), we’ve created a framework marketers can follow to successfully attract people to their digital events, engage them during the virtual event and follow up post event.

In this live webinar we cover:

  • How you can leverage Behavioral Science to get “Butts in Seats” for your virtual events.
  • How to fill the gap that conferences and in-person events have created for lead generation and brand awareness.
  • How to rethink your typical event engagement strategy to keep attendees engaged during and after the event.
  • Which Behavioral Science principles you should use to garner interest in your event and which you can infuse into the event itself.
  • Q&A with the audience.


Shirin Oreizy
Shirin OreizyFounder & CEOat Next Step
Brad Swain
Brad SwainChief Behavioral Scientistat Next Step

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