In today’s landscape of economic uncertainty, marketers have had to shift their strategies to fulfill the psychological needs of their customers. Have you adapted your approach to meet your audience’s need for structure, connection, and positive emotions?
Joined by Dr. Troy Campbell, we will deep dive into the framework he’s developed that covers how to address these psychological needs, what he calls “The Psychology of Now,” and how Behavioral Science, the study of how humans really make decisions, can help you infuse it into your marketing and growth initiatives. We’ll share success stories of how Dr. Campbell applied this concept in his work with Netflix, Disney, Uber, Nike and more.