Behavioral Science Explains Why Influencer Marketing Works in Persuading Your Customers to Buy (GRIN)

GRIN, who specializes in influencer marketing for ecommerce brands, asked our President and Founder Shirin Oreizy to be a guest on their podcast, “GRIN Gets Real”. Shirin spoke with GRIN’s Director of Marketing Content, Katya Allison, to talk about how infusing Behavioral Science, the study of how humans really make decisions, can help brands get more leverage with their influencer marketing programs and ecommerce strategy.

You can listen to the podcast here:

Additionally, we want to thank GRIN for including these insights in their “State of Influencer Marketing in 2021 Predictions from Industry Experts.” Read what industry leaders expect to see in the world of influencer marketing in 2021.



  • Shirin Oreizy
    Shirin Oreizy

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