Mixed Method User Research: A Framework for Applying Behavioral Science in The Real World (Global Experience Summit)
We were thrilled to be among the great minds that presented at the November 9, 2020 Global Experience Summit. The 9-day virtual conference featured industry leaders from globally renowned brands like Google, Verizon, Salesforce and more to discuss the latest trends in UX, CX, and Product.
Together, Shirin Oreizy and Brad Swain walked virtual attendees through Next Step’s proprietary Mixed Method Framework, created to help clients leverage Behavioral Science in their user research.
You can watch all of the presentations from GES 2020, including ours, here: