Mixed Method Research: Framework for Applying Behavioral Science (ProductLed)

In early 2021, ProductLed asked Next Step's Shirin Oreizy and Brad Swain to be involved in their annual ProductLed Summit, a digital experience dedicated to Growth led by the world’s top product-led experts.

During their presentation, Shirin and Brad walked attendees through the proprietary mixed method framework we created to help some of Silicon Valley's most prominent companies leverage Behavioral Science in their User Research.

You can register to watch this content on demand for free here:
ProductLed Webinar.


  • Shirin Oreizy
    Shirin Oreizy
  • Brad Swain
    Brad Swain

Curious how Behavioral Science can guide your users?Contact us today.

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