The Psychology of Personalization (Target Marketing)

Grounded in psychology, personalization done well can increase growth and loyalty, even in crowded and noisy markets. Shirin Oreizy joined Nick Mason, CEO and Founder of Turtl, to explore the psychological underpinnings of personalization: why it is so hard to ignore, the psychological levers it taps into, and the behaviors that personalization can encourage.

You can watch the whole webinar on Turtl’s YouTube channel here:


  • Shirin Oreizy
    Shirin Oreizy

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