Using Behavioral Science to Optimize Your Marketing During Uncertain Times (AMA Washington DC)
Marketing had never seen the challenges like the ones the COVID-19 pandemic brought. The good news is Behavioral Marketing was able to provide marketers a roadmap on how to optimize messaging, websites, landing pages, social media ads, pricing model and more with the science of how humans make decisions - and how professionals could harness this knowledge to re-think their marketing communications.
With an audience that consisted of B2B & B2C marketing executives, American Marketing Association’s Washington DC Chapter asked Next Step to share their insights with its members back in June 2020.
You can learn more about the webinar and watch it on demand here