Loqate is the world's leading developer of Global Location Intelligence solutions. Its location services are used for data quality management, direct marketing, fraud detection, online payment processing and transaction monitoring for clients like Oracle, HelloFresh, Bank of America and many others in 240 countries around the world.
Loqate recently combined five brands into one global solution.
How could we ensure that they their branding was consistent and clear while they made this change?
When companies transition, it’s more important than ever to rely on cognitive fluency so that their customers are aware of the change and the benefits that come along with it. By infusing their collateral with the new colors and branding, we helped Loqate remain consistent across all mediums. Our designs highlighted benefits and data that kept customers excited about their new partner with Loqate.
And when Loqate changed their pricing model, we implemented relative choices to help users understand their new options and focus on the benefits of the new system.