GBG Loqate is the world's leading developer of Global Location Intelligence solutions. Its location services are used for data quality management, direct marketing, fraud detection, online payment processing and transaction monitoring in 240 countries around the world.
As the company scaled, they needed to transition to a subscription
pricing model. Could behavioral science help them make the switch without alienating customers?
When creating GBG's new pricing page, we implemented
"relative choices" in the design to help users understand their new options. By showing consumers the discounts they gained as compared to the former per record payment, we helped them feel good about the switch.