Science of Design Talks

Welcome to our free on-demand series, Science of Design Talks. Next Step Founder and CEO, Shirin Oreizy, unpacks key Behavioral Science concepts and shows how a marketing agency can turn academic ideas into real world impact. Check out each talk and dive into case studies from a variety of industries including Fintech, Edtech, B2B SaaS and more.

Webinars Snackables

Webinars (1hr)

Sign up to watch each Science of Design webinar. See how a marketing agency uses Behavioral Science to help technology startups take the guesswork out of marketing and achieve measurable results.

Leaking users? See how a marketing agency uses behavioral science to fix your sign up flow.

Learn ways to improve cold email performance - from your technology stack, to best practices, to proven messaging.

Building a product? Don’t skip this research. See how to uncover key decision-making patterns with behavioral science.

Need to increase adoption? Your timing matters. See what happens when B2B and B2C startups apply Behavioral Science at the top of the funnel.

Engaged users are key to growth. See how a marketing agency uses Behavioral Science to consistently increase user engagement.

Snackables (<5min)

Short on time? Check out these talks (all 5min or less!) spotlighting key Behavioral Science concepts. We’ll unpack the big ideas then show you how a marketing agency can use these concepts to generate measurable results.

Behavioral Science Principles

See how a marketing agency uses behavioral science to influence the decision-making process and generate more sales.

See how a B2B company increases sales by using behavioral science on their landing pages

Decrease your customer acquisition costs by using this key behavioral science concept in your marketing

Understand how to use Social Proof in any setting, from B2B to For product design

See how a marketing agency applies behavioral science to the art of storytelling

Increase sales in B2B and B2C settings by using relative choices in your marketing

SEE MORE +

Behavioral Science in Financial Decision Making

Boost Your PPC Advertising with Narrative Bias

Mastering Relative Choices for Financial PPC Advertising

Using the Windfall Effect for PPC Optimization

Using Relative Choices to Re-Engage Inactive Users

Using Friction & Social Proof to Increase Qualified Leads

Increase Product Adoption with Defaults + Friction

SEE MORE +

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